If you have yet to see it, Chevrolet began airing a new 60-second spot featuring Mo’ne Davis and directed by Spike Lee during Game 1 of the World Series this week. Chevy also posted a 16-minute documentary about her on its web site as well. What a fantastic example of branding from Chevy.
“Chevrolet celebrates Mo’ne Davis … and those who remind us that anything is possible.”
If you’re really late and have no clue on who this fantastic little human is: Mo’ne Davis, took the nation by storm in this year’s Little League World Series with her amazing 70-mph fastball. She became the first girl in Little League history to win a game, as well as the first to pitch a shutout.
