Category: Brand Voice
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Clocking vs. Connecting
When Brands Try to Tap into AAVE “It’s not clocking to you that I’m standing on business.”—Justin Bieber*, probably confusing half your comms team Let’s talk about language, tone, and cultural fluency in brand voice. Before I go any further, let’s clear something up: I said AAVE (African American Vernacular English)—not “Gen Z slang.” That…