I’m researching my next post, but in the meantime wanted to share this interesting article I stumbled across:
Jay-Z’s Marketing of “Magna Carta Holy Grail” Is Better Than “Magna Carta Holy Grail”.
I absolutely bought into the hype surrounding the release of this album after seeing the promos during the NBA Finals. I was excited not only as a Samsung owner, but as a communicator. The marketing plan for MCHG is something that I would consider case study worthy.
Take a look at the article and let me know what you think. Were you impressed by the marketing efforts for this album? What did you think of Jay-Z’s six hour performance of “Picasso Baby”?
One response to “Did Jay-Z Ruin or Revolutionize the Way Music Is Sold?”
[…] I wrote a blog post not too long ago about the genius marketing strategy of her husband – Jay Z – with his Magna Carta Holy Grail album. However, this release absolutely changes the game. […]