I’m researching my next post, but in the meantime wanted to share this interesting article I stumbled across:
Jay-Z’s Marketing of “Magna Carta Holy Grail” Is Better Than “Magna Carta Holy Grail”.

I absolutely bought into the hype surrounding the release of this album after seeing the promos during the NBA Finals. I was excited not only as a Samsung owner, but as a communicator.  The marketing plan for MCHG is something that I would consider case study worthy.

Take a look at the article and let me know what you think.  Were you impressed by the marketing efforts for this album? What did you think of Jay-Z’s six hour performance of “Picasso Baby”?