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Burger Bites
🍔 When CEOs become fast food influencers… Have you noticed the new genre of corporate content: Fast food CEOs filming themselves taking a bite of their own product? The product being burgers. The First Burger Bite It all started when Chris Kempczinski, CEO of McDonald’s, appeared in a video introducing the new Big Arch burger……
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Elphaba Wasn’t Wicked — She Just Lost the PR War
đź’š Unpopular opinion (or is it?): Elphaba from Wicked didn’t need magic… she needed better PR. I’ve got three watches of Wicked: For Good under my belt, and my Wicked-themed Christmas tree has been up for two weeks. So walk with me on this: Elphaba was not the villain. She was a classic case study…