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Beyoncé Is a Culture Shifter and a Business Catalyst
Whether you meet me in a personal or professional setting, I’ll make sure you know: I’m a proud, card-carrying member of the Beyhive. And as I write this, I’m still riding the high (and maybe the post-show blues) after attending two Cowboy Carter shows in Atlanta. Walking into Mercedes-Benz Stadium, I was struck by the…
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Clocking vs. Connecting
When Brands Try to Tap into AAVE “It’s not clocking to you that I’m standing on business.”—Justin Bieber*, probably confusing half your comms team Let’s talk about language, tone, and cultural fluency in brand voice. Before I go any further, let’s clear something up: I said AAVE (African American Vernacular English)—not “Gen Z slang.” That…