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The WNBA isn’t lacking talent, storylines, or fans.
What it’s lacking is a bold communications strategy. As a lifelong sports fan and a communications professional with over a decade of experience, I’ve been watching the WNBA’s growth with genuine excitement and growing frustration. As I continue to engage with this season, I can’t help but ask: Why isn’t this league being marketed like…
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Update
“May we find our people. May we make our way. May we find our home.”― Kennedy Ryan, This Could Be Us My last post here was in *gulps* 2016. So much has changed about my life and I can’t wait to share an update. For now, I’m taking inspiration from my favorite author, Kennedy Ryan I hope…