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July 15, 2013

Did Jay-Z Ruin or Revolutionize the Way Music Is Sold?

I’m researching my next post, but in the meantime wanted to share this interesting article I stumbled across: Jay-Z’s Marketing of “Magna Carta Holy Grail” Is Better Than “Magna Carta Holy Grail”. I absolutely bought into the hype surrounding the release of this album after seeing the promos during the NBA Finals. I was…
June 18, 2013

Social Media’s Golden Child: The Hashtag

#Scandal #NBAFinals #MagnaCarta Now more than ever, consumers are inundated with hashtags. In case you are a little behind, hashtags are words that are hyperlinked to a feed that displays all conversations mentioning that word [or phrase] within a given social media site. Shows splash them across the screen in efforts to encourage conversations online and…