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Clocking vs. Connecting
When Brands Try to Tap into AAVE “It’s not clocking to you that I’m standing on business.”—Justin Bieber*, probably confusing half your comms team Let’s talk about language, tone, and cultural fluency in brand voice. Before I go any further, let’s clear something up: I said AAVE (African American Vernacular English)—not “Gen Z slang.” That…
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What Keke Palmer Can Teach Us About Media Training
Keke Palmer just dropped her new studio album “Just Keke” on Friday, June 20, and I’ve been tuned into her media tour for the meme-worthy moments, viral one-liners, and a charisma that’s uniquely her. From Akeelah and the Bee to Broadway, from Nope and One of Them Days, to podcasting, music, and motherhood, Keke’s brand…